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Cuyahoga Recycles' "Wishcycler" video series

In late 2019, after receiving a grant from the Ohio EPA, the Solid Waste District hired TRG Multimedia and KC Media Partners to develop a new television and digital streaming ad campaign to address recycling contamination in Cuyahoga County.

After much brainstorming, story development and creative input, the District's "Wishcycler" video series was born. Our goal was to highlight some of the top items that are (unfortunately) placed in recycling by well-intentioned people, while providing humor from the "experts" at a fictional wishcycling center. Most importantly, the District wanted everyone to learn how to recycle right.

The new campaign launched in spring 2020. The District is grateful for the expertise of our project partners and is proud of the finished spots. We are pleased to present our six "Wishcycler" videos below. Enjoy!

 



Our Videos

Cuyahoga Recycles | "Wishcycler" :15 Party Spot

(:15) "Hey!... Actually, this isn't recyclable." Don't be a wishcycler. Recycle right! Learn more at www.cuyahogarecycles.org/how_to_recycle

Cuyahoga Recycles | "Wishcycler" :15 Kitchen Spot

(:15) "Recycle or trash... recycle or trash? Hmmm." Don't be a wishcycler. Recycle right! Learn more at www.cuyahogarecycles.org/how_to_recycle

Cuyahoga Recycles | "Wishcycler" :15 Garage Spot

(:15) "Hey hon! Can I recycle a garden hose?" Don't be a wishcycler. Recycle right! Learn more at www.cuyahogarecycles.org/how_to_recycle

Cuyahoga Recycles | "Wishcycler" :30 Kitchen Spot

"Recycle or trash... recycle or trash? Hmmm." Don't be a wishcycler. Recycle right! Learn more at www.cuyahogarecycles.org/how_to_recycle

Cuyahoga Recycles | "Wishcycler" :30 Party Spot

"Hey!... Actually, this isn't recyclable." Don't be a wishcycler. Recycle right! Learn more at www.cuyahogarecycles.org/how_to_recycle

Cuyahoga Recycles | "Wishcycler" :30 Garage Spot

"Hey hon! Can I recycle a garden hose?" Don't be a wishcycler. Recycle right! Learn more at www.cuyahogarecycles.org/how_to_recycle

Cuyahoga Recycles visits Republic Services MRF (2016)

Strap on your hard hat as CoolCleveland goes behind the scenes at Republic Services in Oberlin, a massive recycling plant that services Cuyahoga County. Plant Manager Dan Schoewe walks us through the plant and explains the do’s and don’ts of recycling in Cuyahoga County.

Recycling Do's & Don'ts in Cuyahoga County

Recycling rules are the same across Cuyahoga County. Follow these simple steps to recycling success.

How Recycling Works in Cuyahoga County

How Recycling Works in Cuyahoga County

Cuyahoga Recycles: How to Pack a Waste Free Lunch

A waste-free lunch means that you have no trash to throw away when you're done. The best way to reduce trash is to not create it. In Cuyahoga County, each of us creates approximately 5-7 pounds of trash per day. Packing a waste-free lunch reduces the amount of trash we make.

FIND US ON Social Media

 


 

Get social with the Solid Waste District. Follow us on Facebook, Twitter, Instagram and LinkedIn for regular tips on recycling, composting, green living and more. 

Want more videos? See the entire "Wishcycler" series playlist or check out our YouTube channel.


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